Blog
You Have to Read This
The idea behind clickbait is nothing new. Journalists have been trying to sell you with their headlines for as long as there have been newspapers. But there’s a big difference between a New York Times headline, or a headline for the Onion for that matter, and the clickbait headlines that are now clogging up Facebook and other social media and the difference is intention.
In both cases the headlines are not written by the person who wrote the article or made the featured content but in journalism there is supposed to be a factual, thoughtfully written story that the headline writer is trying to draw your attention to, whereas with clickbait it doesn’t matter at all where you’re being routed, just so long as you click.
There are several problems with clickbait in my opinion. For one thing it represents a huge downgrade in the quality of the content the reader is directed to and since people will read anything and are incredibly easy to influence, we have to be careful what we’re telling them is important. If they’re being directed to a thoughtful New Yorker article great, but if they’re being directed to funny cat videos, articles about how to be more sexy, or shocking and often horrific imagery well, it’s just not creating the kind of society I want to live in.
Another thing that’s dangerous in my opinion is that bloggers are now writing the content and creating the headline, and are able to track which headlines get more clicks. This means that content is being generated from the headline or with the headline in mind and it’s all rigged to get the maximum number of clicks. I’ve had several arguments with bloggers about this.
They say that it doesn’t matter how good your blog is if no one reads it and so you should stuff keywords and phrases like “this one incredible trick I found” to entice people to click. I understand this point and agree that it sucks if there’s good content that no one reads but I argue that if you start by stuffing your headlines with key words and it leads to more clicks you will eventually find yourself on a slippery slope where you’re shaping content to get clicks, thereby letting yourself be led by the reader.
It’s better to write the best content you can and try to promote it without resorting to clickbait. I feel this way about newspapers, television news programs, publishing companies, radio stations, pretty much all forms of media. For decades they’ve been letting the consumer decide what is of interest and the result is news without real news, just heartwarming fluff, fear mongering public safety stories, celebrity gossip and idiot banter.
The preponderance of clickbait is just the latest example of a turn away from thoughtful journalism toward giving the people anything and everything they may want in the desperate hopes that their behavior will become one hundred percent predictive so we can give them what they want before they even know they want it thus creating an air tight and perfectly inane economy of lobotomized idiocy.
Thank goodness the New Yorker, New York Times, Washington Post and a few noteworthy others have resisted this trend. So far.
- Written by: Seth Boustead
- On: January 11, 2015
News
-
‘The Silence’ Performed as Part of Art of the Art Song Concert on 11/25
I’ve just made a new arrangement of a song I wrote years ago for soprano, trumpet and string quartet and Read More
-
World Premiere of ‘Semantics’ on October 11
My new piece for electric guitar, violin and cello will be performed live at Symphony Space in Manhattan as part Read More
-
‘Reciprocity Failure’ Film Score Performance
My score for Ben Westlake’s short film Reciprocity Failure will be performed as part of the Thirsty Ears Festival in Read More
Blog Archives
- July 2022
- June 2022
- April 2022
- March 2022
- January 2022
- October 2021
- September 2021
- August 2021
- February 2021
- November 2020
- October 2020
- June 2020
- April 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- March 2011
- August 2010
- May 2010
- October 2009
Leave a Reply